Nissha Co., Ltd. (hereinafter, “Nissha”) has joined hands with Phoenixi Co., Ltd. (hereinafter, “Phoenixi”) as a supporter and participant in the Phoenixi incubation program.
The Phoenixi incubation program invites participants working at companies in a variety of industries to live together and develop ventures for resolving social issues. From Nissha, two employees have passed the rigorous screening and will aim to launch businesses under the themes of reducing plastic waste and mitigating damage from natural disasters.
On June 10, a tour and kickoff meeting were organized for inaugural participants at the residential incubator facility “toberu” (Sakyo-ku, Kyoto). Prior to this, a news conference was held at Kyoto City Hall in which Nissha President and CEO Junya Suzuki discussed his expectations for the program.
Through participation in the Phoenixi incubation program, Nissha plans to accelerate its efforts in developing ventures for resolving social issues.

Whereas incubation programs in general are designed to provide support for entrepreneurs launching a new business, the Phoenixi incubation program selects participants who are already company employees and yet wish to take on the challenge of a start-up or entrepreneur and aim for innovation. Through rigorous screening, Phoenixi has selected nine participants from seven supporting companies to live together for four months, inspire and enhance one another, and flesh out their individual business plans for resolving social issues.