Nissha Printing Co., Ltd. has developed and released an AR (augmented reality) application "Cazasmart" which can display rich contents such as moving images and detailed information superimposedly by holding (cazasu, in Japanese) the built-in camera of a smart phone or tablet device over an image printed on a booklet, leaflet, poster, etc.

Thanks to the rapid spread of smart phones and tablet devices, the AR promotion with which we can instinctively understand the features of products and services as if they existed in the real world is receiving attention as a new communication method for people.
The "Cazasmart" is a free application compatible with iPhones, iPads and Android devices. It is possible to display various AR contents such as moving images, sounds, 3D models and still images by holding a smart phone or tablet device over printed materials. In addition, it is expected to improve the effect of promotion because the Cazasmart is equipped with a linking function for campaign sites and EC sites, posting function for Facebook and Twitter, etc.

Markerless AR
• Unlike the marker type AR and digital watermark, the markerless AR does not require special designs for AR recognition in producing printed materials. It is possible to add the AR function to already published printed materials afterward and replace contents which appear for a limited time.

Inexpensive and possible to start immediately
• The "Cazasmart" distributed for free on the App Store and Google Play does not require time and cost for developing a dedicated application. If there are contents appearing or sites to be linked, it is possible to start the service immediately and inexpensively.
[Service delivery price]
Initial cost: 300,000 yen or more
Operating cost: 10,000 yen/1 target/1 month (production cost for contents appearing is not included)

One-stop service
• It is easy to introduce the AR promotion because Nissha Printing Co., Ltd. provides a one-stop service including planning of promotion, production of AR contents appearing, server operation management and production of printed materials.

*App Store, iPhones, iPad are registered trademarks or trademarks of Apple Inc., in the U.S. and other countries. 
*Google Play is registered trademarks or trademarks of Google Inc. in the U.S. and other countries.